The Company …
Our client is a pioneering private institution and NGO that has been dedicated to transforming the lives of individuals with diverse learning needs for over 13 years. They offer comprehensive educational programs, vocational training, and community integration initiatives aimed at empowering individuals from childhood to adulthood. Their mission is to serve as a one-stop center for the special needs community, providing accessible and impactful services that drive meaningful change.
In addition to their core educational offerings, the organization manages several for-profit ventures that generate sustainable revenue streams. These initiatives help subsidize education costs, ensuring that high-quality learning experiences are available to all. Joining this team means becoming part of a forward-thinking, dynamic organization committed to inclusivity, financial sustainability, and making a lasting difference in the community.
The Opportunity…
We are seeking an experienced Growth Marketing Manager to lead our client’s marketing efforts. In this pivotal role, you will be responsible for crafting and executing a comprehensive marketing strategy designed to drive revenue growth and brand visibility across multiple business lines.
As the Growth Marketing Manager, you will collaborate closely with various departments to ensure seamless campaign execution while managing the marketing budget to maximize results. Leading a diverse and talented team, you’ll have the opportunity to influence key initiatives related to customer acquisition, sales growth, and overall brand expansion.
This is an exciting opportunity for a strategic marketing leader who thrives in a fast-paced, purpose-driven environment. If you’re ready to drive meaningful impact and help propel the organization to new heights, we’d love to hear from you.
The Role…
- Driving Growth & Revenue: Create and implement strategies to boost brand awareness, increase student enrollment, and accelerate company growth. Focus on identifying opportunities and using performance-based channels such as incentives, CRM, subscriptions, and loyalty programs to drive revenue.
- Campaign & Content Leadership: Lead a team of marketers to plan and execute multi-channel campaigns across digital, social media, email, and SEO, ensuring strong content marketing that aligns with growth objectives.
- Data-Driven Decisions: Analyze marketing performance data to measure success and optimize strategies. Use A/B testing and data insights to continuously improve marketing efforts and track ROI.
- Lead Generation & Customer Segmentation: Develop strategies to attract new students, donors, and customers. Use customer segmentation and automation tools to nurture leads and improve conversion rates.
- Brand Building & Partnerships: Strengthen the brand’s identity across all channels and seek strategic partnerships to expand the organization's reach.
- Budget & Resource Management: Manage the marketing budget efficiently to maximize ROI while ensuring compliance and proper documentation.
- Team Leadership & Collaboration: Lead and mentor the marketing team, promoting creativity and collaboration. Coordinate with other departments to ensure alignment with overall company goals.
- Revenue Focus: Drive revenue through effective marketing campaigns for student enrollment, fundraising, and sales for the organization’s ventures, including its for-profit businesses.
& You…
- Experienced: 5-7 years in marketing with a focus on growth and digital strategies, including leadership experience.
- Strategic Leader: Skilled in developing and executing strategic marketing initiatives and building effective teams.
- Project Manager: Detail-oriented with a strong analytical mindset, adept at managing marketing projects from start to finish.
- Budget Manager: Experienced in handling marketing budgets and optimizing ROI.
- Data Analyst: Proficient in analyzing marketing data with tools like Excel and other analytics software to inform strategy.
- Marketing Software User: Familiar with tools such as Google Analytics, CRM systems (e.g., HubSpot), and marketing automation platforms.
- Social Media & Email Expert: Deep understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email.
- Communicator: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely in English.
- Team Leader: Strong leadership abilities to mentor and develop a diverse marketing team, fostering a collaborative and high-performance environment.
- Professional Traits: Creative, strategic thinker with a growth mindset. Resourceful, self-motivated, adaptable, and entrepreneurial, with a sociable, positive attitude and the ability to thrive in a fast-paced setting.
Why You Should Be Excited About This Role:
- Make a Difference: Join a trailblazing NGO dedicated to transforming lives and driving meaningful change for individuals with diverse learning needs.
- Lead with Impact: Shape the organization’s future by crafting and executing innovative marketing strategies, while leading a dynamic team to new heights.
- Thriving Environment: Embrace a vibrant, fast-paced setting where you can optimize cutting-edge marketing initiatives, manage impactful budgets, and forge strategic partnerships.
- Advance Your Career: Leverage your expertise to drive growth and success, all while growing professionally in a forward-thinking and purpose-driven organization.
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33 Talent
33 Talent is your integrated HR partner providing bespoke recruitment, HR consultancy, and coaching services into digital, data, and communications across APAC and the rest of the world.
When you put people first, amazing things happen. We’re empowering people to thrive by helping employers hire, engage and unleash the best fits for their business. Please get in touch or feel free to make referrals to diane@33talent.com - we'd love to hear from you!
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